Project :
Wini Bike is a new bike hire service in the city of Oran that makes quality bikes available to everyone for as long as the customer wishes.quality bikes for as long as the customer wants. This new mobility solution combines pleasure, sport and environmental responsibility,
time saving, freedom of movement and much more!

Objective:
The objective was to create the logo and give birth to the visual aspect of the brand, as well as to increase awareness of the brand on social networks among a public not yet accustomed to this type of service.

Challenge:
When I started working on the visual identity of the brand and the visuals for the social networks, I was faced with a challenge.
Firstly, introducing the relatively unknown bike hire service to the Algerian public in a smooth and intelligent manner. Secondly, establishing the Wini Bike brand as a benchmark in the field.

The process:
To overcome this challenge, I embarked on a journey of creativity and strategic thinking. For the logo, I brainstormed, sketched, and designed to align with the brand’s vision. I combined the wheel of the bike, the letter W, and a cyclist pointing upwards to convey excitement and upward movement associated with the brand. I selected a colour scheme of sky blue and nature green to convey a feeling of freedom and a connection with the outdoors.

This method enabled me to design a visually attractive and powerful logo that effectively communicates the essence of Wini Bike while establishing it as a reputable brand in the Algerian bike rental industry.

Implementation and Testing:
During the process of optimising our presence on social networks and social media presence and introduce the service to the target audience, I chose a youthful, dynamic approach. To do this, I developed content that reflected the city’s energy and vitality vitality, while incorporating distinctive elements of the city of Oran. of Oran. By using specific references to local culture, I sought to make an authentic connection with the people of Oran. authentic connection with the audience. This could include incorporating symbols, colours or even language that particularly resonates with the Oran community. The objective was to create a visual and narrative visual and narrative experience that resonates with local people while the unique characteristics of Wini Bike. Ultimately, this approach helped to create a meaningful link between Wini Bike and its subscribers. between Wini Bike and its subscribers, boosting brand awareness and brand awareness and promoting a positive presence on social social networks.

Outcome:

Within three months of posting organically, Wini Bike gained 10,800 followers and received overwhelmingly positive feedback. The most significant achievement was reaching our target audience with minimal cost. This successful engagement demonstrates the effectiveness of our strategy in expanding Wini Bike’s reach and establishing a strong presence in the market.

Personal Reflection:
This project was fascinating as it was my first time introducing a brand to a market that previously didn’t exist. Before Wini Bike, Algerians had never considered bike rental, making the idea seem impossible at first glance. What intrigued me the most was our ability to align with our customers in terms of the story, mission, and values of the brand. This experience enhanced my comprehension of customer behaviour and taught me valuable lessons about market dynamics and consumer behaviour.