About Abderrahmene Saidane, product designer
Hi, I'm Abderrahmene.
Product designer
Currently, I’m designing at REasy, building fintech products that help African SMEs pay their suppliers across international markets.
I’ve been designing for seven years, but my relationship with design started much earlier. My father was a painter and art teacher, so I grew up around brushes, colors, and visual communication. He once told me that communication is about shape, color, space, and text. I didn’t think much of it at the time. It stuck with me.
I started professionally in graphic design, co-founded Dakart, and later led brand and web design at Padel1969 in Andorra. In 2023, I moved into product design, bringing that visual background with me.
Today, I’m interested in the space between how a product works and how it communicates.
, I still draw logos and build brand identities for fun.
Before product, I spent five years building brands: logos, packaging, print and the social work that carries them. Four of those, told the same way as the product work.
My journey
1999
Oran, Algeria
Born and raised in a creative household.
2013
First computer
My father introduced me to CorelDRAW. Design became a hobby.
2017
Oran Polytechnic
Discovered Creativum and started taking design seriously.
2018
Grow Up → Dakart
Co-founded a creative agency with friends. Five years of real clients, real projects, and a lot of learning.
2023
Product design
Made the switch from graphic design to product. Joined REasy as its product designer.
2024
France
Moved to France.
Now
REasy
Designing fintech products for African businesses.
Next
Still looking for hard problems worth solving.
And… to be continued.